CEM MIRKELAM

Blending creative direction with multidisciplinary design for unique experiences, environments, and stories.

cemmirkelam@gmail.com

ABOUT

I am a multidisciplinary designer, with over 12 years of experience and a strong background in advertising, video production, and product design.


Currently working as the Creative Lead of Justlife,

a super app for all home services, based in UAE.


Feel free to check my resume here.

I am a multidisciplinary designer, with over 12 years of experience and a strong background in advertising and product design.


Currently working as the Creative Lead of Justlife, a super app for all home services, based in UAE.


Feel free to check my resume here.

LinkedIn

Instagram

SELECTED WORKS

RELODEX

Product Design

Visuals

Role(s)

Product Designer

Summary

Designing Relodex was a major undertaking that pushed the limits of innovation in real estate technology. This project involved creating an advanced platform with instant messaging, a built-in payment system, and KYC (Know Your Customer) verification to ensure secure and efficient transactions. By connecting agents, streamlining referral processes, and fostering a dynamic community, Relodex empowers realtors to maximize their referral potential. The comprehensive system supports robust networking, making it a pivotal tool for modern real estate professionals.

Visit website

AMICO GLOBAL

Product Design

Visuals

Role(s)

Product Designer

Summary

Revamping the Amico Global website was another major project. The site showcases their extensive range of high-performance building products and security solutions, including expanded metal and architectural metal systems. The design had to reflect Amico Global’s commitment to quality and innovation while providing a user-friendly experience for diverse industries. Integrating detailed product information, enhancing navigation, and maintaining a cohesive visual identity were crucial. This effort positioned Amico Global as a leader in manufacturing and security solutions, catering to a global market.

(Hopefully) Will be published soon.

YOUTUBE BRANDCAST

Campaign

Video

Role(s)

Art Director

Summary

We reimagined YouTube's global Brandcast 2021 event for the Turkish audience, creating a 52-minute video experience (Covid-19 times...). Participants and viewers received special kits, and we tailored the mobile and website platforms for this unique event. Notably, Google breaking away from their usual agency collaborations and brought me on board as the designer, making this project both interesting and an honor to be part of.

NETFLIX / AS THE CROW FLIES

2D VFX

Video

Role(s)

Art Director

Summary

What started as a unique opportunity became a milestone in my career. As a 2D VFX artist on the Netflix series "As the Crow Flies," I was responsible for designing the on-screen UI elements.

This project was an incredible collaboration between Netflix, production teams, and post-production artists. It marked the beginning of my ongoing work in television series production, igniting a passion for creating visually compelling storytelling elements.

MODANISA REBRANDING

Campaign

Video

Role(s)

Global Art Director

Summary

Leading Modanisa’s campaign to celebrate a decade of friendship with our customers was a fulfilling challenge. Our motto, “Your World to Wear, Modanisa,” drove the campaign’s success. We launched this initiative across the Middle East, Africa, Europe, Asia, and America, creating content in five languages—English, Arabic, French, German, and Turkish.

This project underscored our commitment to diversity and inclusivity, empowering women for a stronger tomorrow.

MODANISA BLESSED FRIDAY

Campaign

Video

Role(s)

Creative Lead Motion Graphics Designer

Summary

For Modanisa, Black Friday extends through the entire month of November, rebranded as "Blessed Friday." Traditionally the biggest campaign for most companies, we took it further by evolving the campaign every three days with new designs and builds. This meant constantly refreshing content to keep the audience engaged. The project was particularly challenging, involving the creation and adaptation of the campaign in five different languages—English, Arabic, French, German, and Turkish. The result was a dynamic, month-long event that captivated our diverse, global audience and resulted in over $1 billion in sales.

X2 THE HORIZON W/ VO

YouTube Series

Visuals

Role(s)

Director Concept Developer Art Director

Summary

In collaboration with Vedat Ozan, we created a series that delves into the impact of 'scent' throughout human history and its significance in our personal lives. Hosted by Vedat Ozan, the show uncovers fascinating connections and stories, exploring how scents have shaped cultures and individual memories.

Watch on YouTube

DON'T YOU KNOW? W/ ESG

YouTube Series

Visuals

Role(s)

Director Concept Developer Art Director

Summary

Working with Emrah Safa Gürkan and Bengü Üçüncü, we developed a video concept that brings history, culture, and life issues to the forefront in a playful manner. Bengü Üçüncü’s probing questions and engaging directions perfectly complement Emrah Safa Gürkan's insightful answers and commentary, creating an interactive and educational experience for the audience.

Watch on YouTube

WEATHER REPORT W/ DG

YouTube Series

Visuals

Role(s)

Director Concept Developer Art Director

Summary

We broke new ground with this project, turning a classic TV weather report format into a commentary on the country's dynamic agenda. Starring renowned comedian and writer Deniz Göktaş, the series tackles the volatile topics of the day with wit and insight. From areas of high pressure to digital content downpours and the gusty winds of cancel culture, Deniz navigates it all, reflecting how quickly the societal climate can change.

Watch on YouTube

Le Médecin

Documentary

Video

Role(s)

Director

Summary

What started as a simple documentary evolved into a revealing exposé on Turkey's private healthcare sector. Filmed in Cinéma Vérité style, the documentary follows Dr. Cemil Cahit Sözer, a Pediatric Health and Diseases Specialist with a 70-year career spanning Turkey and America. His numerous diplomas, academic publications, and active participation in medical conferences underscore his passion for science. This film not only tells his story but also highlights the dedication and realities within the medical field.

KISSING YOUR BFF

Short Film

Video

Role(s)

Director Art Director Editor

Summary

Turning a popular entry from the Turkish social platform eksisozluk into a short film was an exciting venture. As the 10th project in the "Eksin" YouTube series, it captured over 1 million views. This film transformed a written entry into a vivid cinematic experience, highlighting the unique stories and voices that make eksisozluk a cultural phenomenon.


TURKISH AIRLINES EOTF

Campaign

Case Study

Role(s)

Co-Art Director Motion Graphics Designer

Summary

Partnering with Turkish Airlines, we launched the "Eye of the Fan" campaign to bring the Euroleague Final Four excitement to fans everywhere. As the title sponsor, Turkish Airlines wanted to immerse fans in the action, regardless of their location. Through tweets, Vines, YouTube videos, and Instagram photos, "Eye of the Fan" captured the essence of being a fan. We even turned fans' tweets into banners displayed on TV, making them a part of the event.

Awards

Golden Drum

Teaser Video

BEKO GLOBAL FAN WAVE

Campaign

Case Study

Role(s)

Co-Art Director Motion Graphics Designer

Summary

We launched a global fan wave campaign with a video on digital platforms, leveraging FC Barcelona's social channels to reach over 100 million followers. Fans worldwide visited BekoGlobalFanWave.com to record their own fan waves via web and mobile. To keep the momentum, we created short videos of the best fan waves throughout the campaign. Ultimately, we selected the top fan waves and showcased them side by side on LED screens at Camp Nou during El Clásico, creating a spectacular Mexican wave effect.

Campaign Video

BEKO WAKEAPP LIGHT

Campaign

Case Study

Role(s)

Co-Art Director Motion Graphics Designer

Summary

In the competitive Smart TV market, many products share similar features, making it challenging for any single brand to stand out. Beko needed an approach that would distinguish their Smart TVs and enhance daily life. Our insight focused on the significant impact that screen exposure has on sleep patterns, acknowledging that today's currency is effective and healthy sleep. Our solution leveraged Beko's unique technology to adjust the tone of the screen, helping to regulate viewers' biological sleep cycles, improving their quality of sleep and setting Beko TVs apart in the marketplace.

BEKO REBOX

Campaign

Case Study

Role(s)

Co-Art Director Motion Graphics Designer

Summary

Facing the challenge that 85% of products sold are packed in cardboard, Beko aimed to reduce their environmental impact. Recognizing that recycling isn't always the best solution due to energy consumption, they launched the Rebox Reuse Guides initiative. This project created guides out of recycled paper to help people repurpose cardboard boxes into everyday objects. By promoting reuse over recycling, Beko provided an environmentally friendly solution to minimize waste and encourage sustainable practices.